9/3/2025

“No regrets.” This is a philosophy that many people claim for life. Some even have it tattooed onto their bodies.
Yet, author Daniel H. Pink says that regret is a fundamental part of being human. Regret hurts but also instructs. We cannot have one without the other.
Muhammad Tuhin wrote that it is crucial to understand that regret isn’t just sadness in disguise. It’s a distinct emotion, with its own signature, triggers, and consequences. Added, Regret is tied to agency—the sense that we had control, and we failed. It is tinged with “what ifs” and “if onlys.” It isn’t just about loss; it’s about the belief that loss could have been avoided.
In Pink’s book The Power of Regret, Pink shares the results of two extensive research projects he conducted. He worked with a small team of survey research experts that designed and carried out the largest quantitative analysis of American attitudes about regret ever conducted called The American Regret Project. Pink also launched a website, the World Regret Survey (worldregretsurvey.com), that has now collected more than 26,000 regrets from people in 134 countries.
In addition, Pink highlighted the research from psychology, neuroscience, economics, and biology to challenge the widely held assumptions about human emotions and behaviors.
There are four core regrets written in Pink’s book, Power of Regret:
- Foundation regrets: Many of our education, finance, and health regrets are expressions of the same core regret: our failure to be responsible, conscientious, or prudent. Our lives require some basic level of stability. Yet sometimes our individual choices undermine this long-term need.
- Boldness regrets: One of the most robust findings in the academic research, and my own, is that over time, we are much more likely to regret the chances we didn’t take than the chances we did. What haunts us is the inaction itself.
- Moral regrets: Most of us want to be good people. Yet we often face choices that tempt us to take the low road. When we behave poorly, or compromise our belief in our own goodness, regret can build and then persist.
- Connection regrets: Our actions give our lives direction. But other people give those lives purpose. A massive number of human regrets stem from our failure to recognize and honor this principle.
Pink shared that positive emotions are incredibly important and that they should outnumber our negative emotions but we need some negative emotions because they instruct us. A prominent negative emotion is regret.
Person Coach Linda Wattier wrote that regret is a unique emotion because it stems from our agency. It’s not something imposed upon us; rather, it arises from choices we made or opportunities we missed.
In explaining the neuroscience of regret, Tuhin wrote that our brains our master storytellers. It doesn’t just record reality, it edits, reshapes, and replays it. Nowhere is this more evident than in the neural architecture of regret.
At the center of this process is the orbitofrontal cortex, or OFC, for short. It is the region just above the eyes that is deeply involved in decision-making and evaluation. It helps our brains weigh choices, predict outcomes, and compare actual results with imagined ones. If you experience regret, the OFC does not just analyze what happened, it actively constructs what could have happened. It imagines an alternate path and then evaluates the emotional consequence of not taking it.
Tuhin wrote that functional MRI studies have shown that the OFC becomes highly active when people are asked to reflect on poor choices or missed opportunities. When the loss is someone else’s the OFC does not light up as much. However, when the fault lies with you, the lights of the OFC shine brightly.
Regrets are tough. I have a few regrets: If only I had more confidence or learned how to become more confident. I do not think that I would have passed on opportunities or been timid in job interviews. I wish I had joined Toastmasters sooner right after college. As I noted in past posts, I regret being such a bully to myself, knocking myself down.
Tuhin added that regret is not purely logical. It can carry a very big emotional load: guilt, disappointment, shame, longing. These emotions are orchestrated by a small, almond shaped structure deep in our brain, called the amygdala. The amygdala is regret’s emotional partner.
You probably didn’t imagine so much was doing on inside of our brains, most likely we are emotionally focused on the result, whether it was we wanted, planned, or not. The negative emotional toll can be quite hefty.
In his article, Tuhin shared an example, “Let’s say you remember breaking up with someone who truly loved you. Your OFC might reconstruct a version of life where you stayed together and found happiness. Your amygdala will attach emotional significance to that alternate memory, making it feel real, even though it never actually happened… the collaboration between the OFC and the amygdala creates the vivid, haunting quality of regret. So, our brains may not just think about an alternative or better outcome-it feels it, deeply wrote Tuhin.
In a culture that promotes relentless positivity and a “no regrets” philosophy, Wattier has learned that negative emotions have their place in a fulfilling life.
Throughout the month of September, I am going to write about each of the four core regrets. I will dive a little deeper into the core regrets and share examples.
“Regret can show you what is good in life.” – Daniel H. Pink
Resources:
Image retrieved 8/26/2025 from https://www.freepik.com/free-vector/lonely-girl-suffering-from-depression_7732643.htm#fromView=image_search_similar&page=1&position=0&uuid=1234e4d3-b9cc-490f-9290-d3cab4032b53&query=regret
Jones, Emily Williams. “The 4 Types of Regret (An How They Affect Us.” Psychology for Mental Health. Retrieved on 8/30/2025 from https://psychologyfor.com/the-4-types-of-regret-and-how-they-affect-us/
Mautz, Scott. “On the 4 Core Regrets, a Big Lesson Learned, and More.” “Lead on!” Issue #98: 3/29/2023. Retrieved on 8/24/2025 from https://www.linkedin.com/pulse/issue-98-4-core-regrets-big-lesson-learned-more-scott-mautz/
Pink, Daniel H. The Power of Regret: How Looking Backward Moves Us Forward. Random House Large Print. ©2022
Pink, Daniel H. “Around the World, People have the same 4 regrets.” Retrieved on 8/24/2025 from https://www.linkedin.com/posts/danielpink_around-the-world-people-have-the-same-4-regrets-activity-7237095775535538176-6Zf9/
Pink, Daniel H. “Will We Actually See it? Daniel Pink On the Power of Regret.” Retrieved on 8/25/2025 from https://www.youtube.com/watch?v=m45eymlraJs
Tuhin, Muhammad. “The Neuroscience of Regret: Why it Haunts Us.” 6/23/2025. Retrieved on 8/25/2025 from https://www.sciencenewstoday.org/the-neuroscience-of-regret-why-it-haunts-us
Wattier, Linda.” 4 Types of Regret and How to Leverage Them for a More Fulfilling Life.” Tiny Buddha. Retrieved on 8/30/2025 from https://tinybuddha.com/blog/4-types-of-regret-and-how-to-leverage-them-for-a-more-fulfilling-life/
Wright, Josh. “What is the Power of Regret? A Conversation with Daniel Pink.” Behavioral Scientist. 12/13/2022. Retrieved on 8/24/2025 from https://behavioralscientist.org/what-is-the-power-of-regret-a-conversation-with-daniel-pink/








