Tag: simon-sinek

  • “The Importance of Asking Why”

    January 26, 2025

    “Our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know,” wrote Simon Sinek, author of the book Start with Why.

    Many know the importance of asking “why “ questions. Many have sought knowledge and better understanding, which is perhaps why Simon Sinek’s TED Talk “Start with Why” has over 9 million views, and why his book Start with Why has sold over a million copies worldwide.

    As a toddler and young child, humans ask many questions, particularly ones that begin with “why.” Asking questions helps the toddler and young child develop language and understanding. The average 2 to 5 year old may ask over 400 questions per day.

    During Andrew Vincent’s 2019 TEDx Talk, he stated, once a child enters and proceeds through the educational process, questions start to no longer be asked or questioned. When a teen enters secondary school, they start chasing exam results. As teens, students may not think about the question at all. The focus becomes getting an answer that is required to get the grade that the student wants.  

    “The question is no longer questioned, and the question is set by someone else,” commented Vincent.  Yet, questions will arise, and answers matter. Vincent pointed out that questions matter even more. The questions of discovery are the beautiful questions, and they can never be used too much.

    I found several resources outlining benefits of asking questions, including ones that Andrew Vincent notes his TEDx Talk. Asking questions helps us:

    • Forge connections
    • Emphasize.
    • Get to know people.
    • Understand why things are the way they are.
    • Clarify underlying motivations.
    • Encourage critical thinking and critical thinking skills.
    • Build stronger relationships.

    This brings me back to Sinek. In his book, Sinek highlighted the concept of the Golden Circle. Think of three concentric circles:  In the smallest inner circle is the word ‘why”, in the next circle is the word “how,” and the outer circle is the word “what.” Many organizations and individuals may be able to answer what they do and how it is done.  Yet, there are many, perhaps even yourself, your organization, or your business may not have answered the why of what you do. Answering the “why” we do what we do could help us understand better, plus, motivate us and others. Most particularly, we differentiate ourselves and stand out from our competitors.


    The Golden Circle as described by Simon Sinek

    Resources:

    Carew International. Retrieved on 1/25/2025 from https://www.carew.com/why-should-we-ask-why-20-creative-ways-to-ask-why-that-you-can-use-today/

    Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Act. Portfolio/Penguin.

    Vincent, Andrew. “The Art of Asking Questions.” TEDX Bollington. TEDX Talks. July 15.2019.